Excerpted from “Be Like Brady – What Financial Advisors Can Learn From The GOAT “, by Frank LaRosa

With the Super Bowl only days away, one story has dominated sports news and that is the decisive legacy of Tom Brady. Love him or hate him, one thing is undeniable – Brady is the greatest football player of all time as supported not just by his fan base but by the statistics. Currently Brady holds nineteen regular and postseason number one all-time records – more than any other quarterback in NFL history. So, what does all of this have to do with financial services? The fact is the skill sets that make Brady great are the same skill sets that make for a great financial advisor. If you are not convinced, then consider the following:

1) Tom Brady was an outstanding recruit. Today, with the financial services recruiting market on fire, advisors need to be great recruits as well.

Tampa Bay tapped Brady for their quarterback position because of his success with the Patriots. Their intention was for Brady to bring that same leadership, intensity, and success to Tampa Bay – and he delivered. The same strategy holds true for firms actively recruiting the best and brightest financial services professionals. Firms winning the recruiting game are looking at an advisor’s book of business and track record of success, then investing in the lucrative recruiting packages and advisor support systems that secure leading advisors for their team. The game doesn’t stop there. By deciding to move to a new firm an advisor is making a commitment in their future and that of their firm partner. The best recruits deliver on that promise – just like Brady.

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