The integral role that marketing and branding efforts play in an advisor’s ability to next level their practice growth is undeniable. From social media content to website development, search engine optimization, and digital articles – every word and interaction you generate online can tangibly impact client acquisition, retention, and referrals, as well as your firm’s place of presence in the financial services industry.
In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite’s very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).
Perspectives shared during the conversation include:
*Why SEO needs to be considered a marketing fundamental in any branding strategy.
*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.
*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.
*The biggest mistakes that advisors are making right now with their online presence.
*How SEO is an “Evergreen” marketing tool.
Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.
If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email tina@eliteconsultingpartners.