Why Brokerage Firms Left the Protocol — and What Will Drive Them Back – Industry Perspectives From Frank LaRosa

Why Brokerage Firms Left the Protocol — and What Will Drive Them Back – Industry Perspectives From Frank LaRosa

We are pulling out of the protocol because we are going to put more resources back into supporting our advisors. This is the line, more or less, touted by firms like Morgan Stanley, UBS and Citigroup at the end of 2017 as they departed the Protocol for Broker Recruiting in favor of their own internal structures and incentives to retain advisors thinking of making a move.