Financial advisors, are you overlooking one of the most powerful tools to truly understand your clients – sentiment analysis?
In this episode of Advisor Talk, Brian Lutz, Chief Marketing Officer of Elite Consulting Partners, is joined by Sue Cheema, Chief Information Officer of JEDI Database Solutions, to explore how AI, natural language processing, and social CRM are transforming the way advisors measure client engagement, brand perception, and competitive positioning.
From analyzing emotions in client emails to tracking online conversations around your firm, to uncovering the real drivers of loyalty and retention, this discussion reveals why sentiment analysis may be the hidden advantage in building deeper client relationships and stronger practices.
Key Highlights from the Episode:
0:00 – Introduction: AI, NLP, and sentiment analysis explained
2:10 – What sentiment analysis is and why it matters for advisors
4:30 – How AI scores positivity, negativity, and client reactions
6:00 – Real-world use cases: client emails, brand perception, and practice reviews
8:30 – Why “no bad publicity” isn’t always true in financial services
10:15 – Sentiment analysis as a supplement to traditional KPIs
12:00 – Spotting early warning signs of client attrition
14:00 – How generational wealth transfer creates new sentiment insights
18:30 – Turning social proof and negative feedback into opportunities
23:00 – Compliance considerations when using recording and AI tools
25:00 – How sentiment can feed into lead scoring and forecasting
27:30 – Final takeaways: actionable, not overwhelming
Resources:
Elite Consulting Partners | Financial Advisor Transitions: https://
Elite Marketing Concepts | Marketing Services for Financial Advisors: https://
Elite Advisor Successions | Advisor Mergers and Acquisitions: https://
JEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.
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