In this week’s episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa and Chief Information Officer Sue Cheema return for a deeper conversation on the power of data-driven decision making in advisory practices. Inspired by lessons Frank took from his recent Ferrari racing experience, the two draw direct parallels between using racing telemetry to improve lap times and using firm data to optimize business performance.

Together, they break down how advisors can eliminate bias, increase efficiency, and boost growth by making decisions based on facts – not feelings. Whether it’s refining lead scoring, improving client retention, or streamlining operations, Frank and Sue walk listeners through real examples of how data can create clarity and drive results.

Key takeaways from today’s episode include:

-How to identify the right metrics that drive better lead generation and client conversions.

-The value of internal and external Net Promoter Scores for client retention and operational insight.

-Why small firms need to think like big ones – and build systems that scale.

-How to future-proof your business with the right tech stack, workflows, and integrations.

-What Amazon, Tom Brady, and Ferrari racing all have in common with elite advisory practices.

From client segmentation to CRM integrations, this episode offers actionable insights for advisors looking to run smarter, more scalable businesses. Tune in to learn how data can be your competitive edge – and how to get started, no matter the size of your firm.