In this week’s episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Chief Information Officer Sue Cheema to explore the critical role of CRM systems in advisory practices. As technology continues to shape the industry, selecting the right CRM can mean the difference between streamlined growth and operational headaches. Frank and Sue break down the strengths, weaknesses, and key differences between the top CRM platforms – Redtail, Wealthbox, and Salesforce – to help advisors make an informed decision.

Key takeaways from today’s episode include:

-The seven essential factors advisors should consider when evaluating CRM platforms.

-Why Redtail and Wealthbox are popular choices – but may not be scalable for growing firms.

-How Salesforce offers unmatched customization, automation, and AI-driven insights.

-The power of integration: How a well-structured CRM connects with key platforms like eMoney, Black Diamond, and Orion.

-Real-world examples of how the right CRM strategy can improve efficiency, compliance, and client service.

Frank and Sue pull back the curtain on the role of CRM in building a successful advisory business, sharing practical insights that can help firms of all sizes optimize their operations. Whether you’re considering a new CRM, looking to maximize your current system, or just want to future-proof your tech stack, this episode is a must-listen.

Tune in now to discover which CRM solution is the best fit for your practice!