254: Marketing Vs. Branding: What Advisors Get Wrong

254: Marketing Vs. Branding: What Advisors Get Wrong

In this episode of Advisor Talk, Frank LaRosa sits down with Matt Hicken of Bill Good Marketing for a deep dive into one of the most misunderstood topics in the industry: the difference between branding and marketing – and why advisors need both. Matt breaks...
251: Can Financial Advisors Really Trust Generative AI?

251: Can Financial Advisors Really Trust Generative AI?

In this episode of Advisor Talk, Brian Lutz, Chief Marketing Officer of Elite Consulting Partners, sits down with Sue Cheema, Chief Information Officer of Elite Consulting Partners and JEDI Database Solutions, for a lively debate on whether generative AI is truly the...